Our community is built on trust and communication. Projects can’t mislead people or misrepresent facts, and campaign administrators should be candid about what they plan to accomplish. When a business or project involves manufacturing and distributing something complex, like a gadget, we require projects to show backers a prototype of what they’re making, and we prohibit the use of misleading imagery.

• Prototype demonstration should reflect a product’s current state and should not include any CGI or special effects to demonstrate functionality that does not yet exist. If a project requires software and hardware integration, creators are required to show that functionality and any dependency clearly, or disclose that it has not yet been developed.


• Misleading imagery includes photorealistic renderings and heavily edited or manipulated images or videos that could give backers a false impression of a product’s current stage of development.